Drinking-Driving Knowledge, Attitudes and Behavior: An Analysis of the 1973 and 1974 Household Surveys of the Fairfax Alcohol Safety Action Project

Report No: 76-R35

Published in 1976

About the report:

The results of the 1974 Household Survey of the Fairfax Alcohol Safety Action Project indicated an unimpressive level of factual knowledge which had not increased significantly since the 1973 survey. There were virtually no meaningful shifts in the respondents' perceptions of the risks of driving while under the influence of alcohol or of their attitudes toward various measures proposed to counter the problem of the drinking driver. Attitude measures indicated a healthy appreciation of the risks involved in driving while under the influence of alcohol. Little change in behavior was noted except for an increase in the number of drivers who reported that they had at least occasionally driven after drinking. Judging from the survey results, it must be concluded that the public information and education campaign during the year preceding the 1974 Household Survey was ineffectual in increasing the general level of alcohol related knowledge or in changing public attitudes toward the drinking driver, especially when compared with the results of the 1973 campaign.

Disclaimer Statement:The contents of this report reflect the views of the author(s), who is responsible for the facts and the accuracy of the data presented herein. The contents do not necessarily reflect the official views or policies of the Virginia Department of Transportation, the Commonwealth Transportation Board, or the Federal Highway Administration. This report does not constitute a standard, specification, or regulation. Any inclusion of manufacturer names, trade names, or trademarks is for identification purposes only and is not to be considered an endorsement.


  • Arthur N. Beare

Last updated: January 29, 2024

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