Drinking-Driving Knowledge, Attitudes and Behavior: An Analysis of the 1973 and 1974 Household Surveys of the Fairfax Alcohol Safety Action Project

About the report:

The results of the 1974 Household Survey of the Fairfax Alcohol Safety Action Project indicated an unimpressive level of factual knowledge which had not increased significantly since the 1973 survey. There were virtually no meaningful shifts in the respondents' perceptions of the risks of driving while under the influence of alcohol or of their attitudes toward various measures proposed to counter the problem of the drinking driver. Attitude measures indicated a healthy appreciation of the risks involved in driving while under the influence of alcohol. Little change in behavior was noted except for an increase in the number of drivers who reported that they had at least occasionally driven after drinking. Judging from the survey results, it must be concluded that the public information and education campaign during the year preceding the 1974 Household Survey was ineffectual in increasing the general level of alcohol related knowledge or in changing public attitudes toward the drinking driver, especially when compared with the results of the 1973 campaign.

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